Fast and frugal heuristics: The tools of bounded rationality. Gigerenzer, G Blackwell handbook of judgment and decision making, 2004.
bibtex   
@article{Gigerenzer:2004p43,
  added-at = {2009-05-14T02:56:30.000+0200},
  author = {Gigerenzer, G},
  biburl = {https://www.bibsonomy.org/bibtex/2d72562cb9fe9698d2fdb2b015df257a5/darkmatter},
  date-added = {2009-05-09 01:20:52 +0200},
  date-modified = {2009-05-09 01:31:14 +0200},
  interhash = {e46ef96826d0e8e451ad377cd04d2f0a},
  intrahash = {d72562cb9fe9698d2fdb2b015df257a5},
  journal = {Blackwell handbook of judgment and decision making},
  keywords = {imported},
  local-url = {file://localhost/Users/tonga/Documents/Papers%20Library/Papers/Fast%20and%20frugal%20heuristics%20The.pdf},
  pages = {62--88},
  pmid = {2478073362195964896related:4GMM8ZfiYyIJ},
  rating = {0},
  read = {Yes},
  timestamp = {2009-05-14T02:56:30.000+0200},
  title = {Fast and frugal heuristics: The tools of bounded rationality},
  uri = {papers://B3A285F5-580C-4264-92DA-60ED4289CFF4/Paper/p43},
  year = 2004
}
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