Striking a Blow for Sanity in Theories of Rationality. Gigerenzer, G. In Augier, M. & March, J., editors, Models of a Man: Essays in Memory of Herbert Simon, pages 389--410, 2004. MIT Press.
bibtex   
@inproceedings{Gigerenzer2004,
author = {Gigerenzer, G.},
booktitle = {Models of a Man: Essays in Memory of Herbert Simon},
editor = {Augier, Mie and March, James},
pages = {389--410},
publisher = {MIT Press},
title = {{Striking a Blow for Sanity in Theories of Rationality}},
year = {2004}
}
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