Generalization of Epidemic Theory: An Application to the Transmission of Ideas. Goffman, W & Newill, V. Nature, 204(4955):225–228, 1964.
bibtex   
@article{goffman1964generalization,
  title={Generalization of Epidemic Theory: An Application to the Transmission of Ideas},
  author={Goffman, W and Newill, VA},
  journal={Nature},
  volume={204},
  number={4955},
  pages={225--228},
  year={1964},
}

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