@article{gofman_integrating_2009,
	title = {Integrating science into web design: consumer‐driven web site optimization},
	volume = {26},
	issn = {0736-3761},
	shorttitle = {Integrating science into web design},
	url = {http://www.emeraldinsight.com/doi/abs/10.1108/07363760910965882},
	doi = {10.1108/07363760910965882},
	language = {en},
	number = {4},
	urldate = {2015-10-31TZ},
	journal = {Journal of Consumer Marketing},
	author = {Gofman, Alex and Moskowitz, Howard R. and Mets, Tõnis},
	month = jun,
	year = {2009},
	note = {00027},
	keywords = {engagement},
	pages = {286--298}
}

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