Marketing percolation. Goldenberg, J., Libai, B., Solomon, S., Jan, N., & Stauffer, D. Physica A: Statistical Mechanics and its Applications, 284(1-4):335--347, 2000.
Marketing percolation [link]Paper  bibtex   
@article{Goldenberg2000,
  author = {Goldenberg, J. and Libai, B. and Solomon, S. and Jan, N. and Stauffer, D.},
  day = 01,
  interhash = {b6c3ac0729ed2aa8459a80c500113300},
  intrahash = {c57ba42262a4a2413d8d8a2aff217019},
  journal = {Physica A: Statistical Mechanics and its Applications},
  month = Sep,
  number = {1-4},
  pages = {335--347},
  title = {Marketing percolation},
  url = {http://www.sciencedirect.com/science/article/B6TVG-40WDX23-12/1/bcfc9a21dca6c2612606fa40f4c65d66},
  volume = 284,
  year = 2000
}

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