The Engagement Project. Google 2013. 00688
Paper abstract bibtex The Engagement Project is an initiative to understand the "why," "what" and "how" of modern brand building.
@misc{google_engagement_2013-1,
title = {The {Engagement} {Project}},
url = {https://www.thinkwithgoogle.com/collections/engagement-project.html},
abstract = {The Engagement Project is an initiative to understand the "why," "what" and "how" of modern brand building.},
urldate = {2016-03-01TZ},
journal = {Think with Google},
author = {{Google}},
year = {2013},
note = {00688},
keywords = {engagement}
}
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