An Ontology of Dark Patterns Knowledge: Foundations, Definitions, and a Pathway for Shared Knowledge-Building. Gray, C. M, Santos, C. T., Bielova, N., & Mildner, T. In Proceedings of the CHI Conference on Human Factors in Computing Systems, of CHI '24, pages 1–22, New York, NY, USA, May, 2024. Association for Computing Machinery.
An Ontology of Dark Patterns Knowledge: Foundations, Definitions, and a Pathway for Shared Knowledge-Building [link]Paper  doi  abstract   bibtex   
Deceptive and coercive design practices are increasingly used by companies to extract profit, harvest data, and limit consumer choice. Dark patterns represent the most common contemporary amalgamation of these problematic practices, connecting designers, technologists, scholars, regulators, and legal professionals in transdisciplinary dialogue. However, a lack of universally accepted definitions across the academic, legislative, practitioner, and regulatory space has likely limited the impact that scholarship on dark patterns might have in supporting sanctions and evolved design practices. In this paper, we seek to support the development of a shared language of dark patterns, harmonizing ten existing regulatory and academic taxonomies of dark patterns and proposing a three-level ontology with standardized definitions for 64 synthesized dark pattern types across low-, meso-, and high-level patterns. We illustrate how this ontology can support translational research and regulatory action, including transdisciplinary pathways to extend our initial types through new empirical work across application and technology domains.
@INPROCEEDINGS{Gray2024-yt,
  title     = "An Ontology of Dark Patterns Knowledge: Foundations, Definitions,
               and a Pathway for Shared Knowledge-Building",
  author    = "Gray, Colin M and Santos, Cristiana Teixeira and Bielova,
               Nataliia and Mildner, Thomas",
  booktitle = "Proceedings of the CHI Conference on Human Factors in Computing
               Systems",
  publisher = "Association for Computing Machinery",
  address   = "New York, NY, USA",
  number    = "Article 289",
  pages     = "1--22",
  abstract  = "Deceptive and coercive design practices are increasingly used by
               companies to extract profit, harvest data, and limit consumer
               choice. Dark patterns represent the most common contemporary
               amalgamation of these problematic practices, connecting
               designers, technologists, scholars, regulators, and legal
               professionals in transdisciplinary dialogue. However, a lack of
               universally accepted definitions across the academic,
               legislative, practitioner, and regulatory space has likely
               limited the impact that scholarship on dark patterns might have
               in supporting sanctions and evolved design practices. In this
               paper, we seek to support the development of a shared language of
               dark patterns, harmonizing ten existing regulatory and academic
               taxonomies of dark patterns and proposing a three-level ontology
               with standardized definitions for 64 synthesized dark pattern
               types across low-, meso-, and high-level patterns. We illustrate
               how this ontology can support translational research and
               regulatory action, including transdisciplinary pathways to extend
               our initial types through new empirical work across application
               and technology domains.",
  series    = "CHI '24",
  month     =  may,
  year      =  2024,
  url       = "https://doi.org/10.1145/3613904.3642436",
  keywords  = "dark patterns, deceptive design, ontology, regulation",
  doi       = "10.1145/3613904.3642436",
  isbn      =  9798400703300
}

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