Conjoint Measurement for Quantifying Judgmental Data. Green, P. E. & Rao, V. R. Journal of Marketing Research, 8(3):355–363, 1971. bibtex @Article{green-rao:1971,
author = {Paul E. Green and Vithala R. Rao},
title = {Conjoint Measurement for Quantifying Judgmental Data},
journal = {Journal of Marketing Research},
year = {1971},
volume = {8},
number = {3},
OPTmonth = {August},
pages = {355--363}
}
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