@inproceedings{ guard2009rewards,
  author = {Jonathan Guard and Dave Marples and Nick Williams and Eduardo Mosqueira-Rey and Boris Kennes},
  title = {{U}sing {R}ewards to {I}mprove the {A}doption {R}ates of {I}ntelligent {S}peed {A}daptation ({ISA}) {T}echnology},
  booktitle = {Proceedings of the 16th World Congress and Exhibition on Intelligent Transport Systems and Services  (ITS-2009)},
  year = {2009},
  address = {Stockholm, Sweden},
  month = {Oct. 21-25},
  abstract = {Intelligent Speed Adaptation technology has been around for over 20 years and large trials of several thousand participants have taken place, but adoption and growth in the availability of products and use of ISA remains low. Can reward based incentive schemes increase the levels of adoption and change driver behavior? This paper presents some findings and results from work ongoing by the authors in a collaboration project called Galileo Speed Warning, partially funded under a 7th Framework program.},
  keywords = {Intelligent Speed Adaptation, Road Safety}
}

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