Decoding Gen Z: AI's influence on brand trust and purchasing behavior. Guerra-Tamez, C. R., Flores, K. K., Serna-Mendiburu, G. M., Robles, D. C., & Cortés, J. I. Frontiers Artif. Intell., 2024.
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Paper bibtex @article{journals/frai/GuerraTamezFSRC24,
added-at = {2024-10-06T00:00:00.000+0200},
author = {Guerra-Tamez, Cristobal Rodolfo and Flores, Keila Kraul and Serna-Mendiburu, Gabriela Mariah and Robles, David Chavelas and Cortés, Jorge Ibarra},
biburl = {https://www.bibsonomy.org/bibtex/25b9a29c58266e047fcc0c9330984430e/dblp},
ee = {https://doi.org/10.3389/frai.2024.1323512},
interhash = {3f06f3d1dfef2c038d46362e07f016fb},
intrahash = {5b9a29c58266e047fcc0c9330984430e},
journal = {Frontiers Artif. Intell.},
keywords = {dblp},
timestamp = {2024-10-07T07:13:42.000+0200},
title = {Decoding Gen Z: AI's influence on brand trust and purchasing behavior.},
url = {http://dblp.uni-trier.de/db/journals/frai/frai7.html#GuerraTamezFSRC24},
volume = 7,
year = 2024
}
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