Decoding Gen Z: AI's influence on brand trust and purchasing behavior. Guerra-Tamez, C. R., Flores, K. K., Serna-Mendiburu, G. M., Robles, D. C., & Cortés, J. I. Frontiers Artif. Intell., 2024.
Decoding Gen Z: AI's influence on brand trust and purchasing behavior. [link]Link  Decoding Gen Z: AI's influence on brand trust and purchasing behavior. [link]Paper  bibtex   
@article{journals/frai/GuerraTamezFSRC24,
  added-at = {2024-10-06T00:00:00.000+0200},
  author = {Guerra-Tamez, Cristobal Rodolfo and Flores, Keila Kraul and Serna-Mendiburu, Gabriela Mariah and Robles, David Chavelas and Cortés, Jorge Ibarra},
  biburl = {https://www.bibsonomy.org/bibtex/25b9a29c58266e047fcc0c9330984430e/dblp},
  ee = {https://doi.org/10.3389/frai.2024.1323512},
  interhash = {3f06f3d1dfef2c038d46362e07f016fb},
  intrahash = {5b9a29c58266e047fcc0c9330984430e},
  journal = {Frontiers Artif. Intell.},
  keywords = {dblp},
  timestamp = {2024-10-07T07:13:42.000+0200},
  title = {Decoding Gen Z: AI's influence on brand trust and purchasing behavior.},
  url = {http://dblp.uni-trier.de/db/journals/frai/frai7.html#GuerraTamezFSRC24},
  volume = 7,
  year = 2024
}

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