Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry. Guler, A. U., Misra, K., & Singh, V. Mark. Sci., 43(5):1102-1131, 2024.
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Paper bibtex @article{journals/mktsci/GulerMS24,
added-at = {2024-10-22T00:00:00.000+0200},
author = {Guler, Ali Umut and Misra, Kanishka and Singh, Vishal},
biburl = {https://www.bibsonomy.org/bibtex/257bf3075d9b4e3b3af8e7a327b7c4c89/dblp},
ee = {https://doi.org/10.1287/mksc.2022.0383},
interhash = {b385663a7687ce2739e3dd372476d91a},
intrahash = {57bf3075d9b4e3b3af8e7a327b7c4c89},
journal = {Mark. Sci.},
keywords = {dblp},
number = 5,
pages = {1102-1131},
timestamp = {2024-10-28T07:14:02.000+0100},
title = {Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry.},
url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci43.html#GulerMS24},
volume = 43,
year = 2024
}
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