@article{journals/mktsci/GulerMS24,
  added-at = {2024-10-22T00:00:00.000+0200},
  author = {Guler, Ali Umut and Misra, Kanishka and Singh, Vishal},
  biburl = {https://www.bibsonomy.org/bibtex/257bf3075d9b4e3b3af8e7a327b7c4c89/dblp},
  ee = {https://doi.org/10.1287/mksc.2022.0383},
  interhash = {b385663a7687ce2739e3dd372476d91a},
  intrahash = {57bf3075d9b4e3b3af8e7a327b7c4c89},
  journal = {Mark. Sci.},
  keywords = {dblp},
  number = 5,
  pages = {1102-1131},
  timestamp = {2024-10-28T07:14:02.000+0100},
  title = {Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry.},
  url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci43.html#GulerMS24},
  volume = 43,
  year = 2024
}

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