Chapter 2 : The Contextual and Dialectical Nature of Experiences. Gupta, S. & Vajic, M. Chapter 2 : The Contextual and Dialectical Nature of Experiences, pages 33 - 52. 2000.
abstract   bibtex   
Gupta, S and Vajic, M. (1999), "The contextual and dialectical nature of expereiences", in F. and Fitzsimmons, M. (Eds), New Service Development, , Thousand Oaks, CA, pp. 33-51.
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 year = {2000},
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 abstract = {Gupta, S and Vajic, M. (1999), "The contextual and dialectical nature of expereiences", in F. and Fitzsimmons, M. (Eds), New Service Development, , Thousand Oaks, CA, pp. 33-51.},
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 author = {Gupta, Sudheer and Vajic, Mirjana},
 book = {New service development: Creating Memorable Experiences}
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