Do You Play to Win or Not to Lose?. Halvorson, H. G. & Higgins, E. T. Harvard Business Review.
Do You Play to Win or Not to Lose? [link]Paper  bibtex   
@article{halvorson_you_nodate,
	title = {Do {You} {Play} to {Win} or {Not} to {Lose}?},
	url = {https://hbr.org/2013/03/do-you-play-to-win-or-to-not-lose},
	number = {March 2013},
	journal = {Harvard Business Review},
	author = {Halvorson, Heidi Grant and Higgins, E. Tory}
}
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