Content Strategy for the Web. Halvorson, K. & Rach, M. New Riders, February, 2012. Google-Books-ID: KIIQ3Fq9CM8Cabstract bibtex FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
@book{halvorson_content_2012,
title = {Content {Strategy} for the {Web}},
isbn = {978-0-13-288324-5},
abstract = {FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.},
language = {en},
publisher = {New Riders},
author = {Halvorson, Kristina and Rach, Melissa},
month = feb,
year = {2012},
note = {Google-Books-ID: KIIQ3Fq9CM8C}
}
Downloads: 0
{"_id":"YfBM5HHjssT26TLTc","bibbaseid":"halvorson-rach-contentstrategyfortheweb-2012","downloads":0,"creationDate":"2017-12-28T15:54:43.613Z","title":"Content Strategy for the Web","author_short":["Halvorson, K.","Rach, M."],"year":2012,"bibtype":"book","biburl":"http://bibbase.org/zotero/nimdvir","bibdata":{"bibtype":"book","type":"book","title":"Content Strategy for the Web","isbn":"978-0-13-288324-5","abstract":"FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.","language":"en","publisher":"New Riders","author":[{"propositions":[],"lastnames":["Halvorson"],"firstnames":["Kristina"],"suffixes":[]},{"propositions":[],"lastnames":["Rach"],"firstnames":["Melissa"],"suffixes":[]}],"month":"February","year":"2012","note":"Google-Books-ID: KIIQ3Fq9CM8C","bibtex":"@book{halvorson_content_2012,\n\ttitle = {Content {Strategy} for the {Web}},\n\tisbn = {978-0-13-288324-5},\n\tabstract = {FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.},\n\tlanguage = {en},\n\tpublisher = {New Riders},\n\tauthor = {Halvorson, Kristina and Rach, Melissa},\n\tmonth = feb,\n\tyear = {2012},\n\tnote = {Google-Books-ID: KIIQ3Fq9CM8C}\n}\n","author_short":["Halvorson, K.","Rach, M."],"key":"halvorson_content_2012","id":"halvorson_content_2012","bibbaseid":"halvorson-rach-contentstrategyfortheweb-2012","role":"author","urls":{},"downloads":0,"html":""},"search_terms":["content","strategy","web","halvorson","rach"],"keywords":[],"authorIDs":[],"dataSources":["ciBwinN9Eq8RkHS8Q"]}