Content Strategy for the Web. Halvorson, K. & Rach, M. New Riders, February, 2012. Google-Books-ID: KIIQ3Fq9CM8C
abstract   bibtex   
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
@book{halvorson_content_2012,
	title = {Content {Strategy} for the {Web}},
	isbn = {978-0-13-288324-5},
	abstract = {FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS  BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?  For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:   Understand content strategy and its business value  Discover the processes and people behind a successful content strategy  Make smarter, achievable decisions about what content to create and how  Find out how to build a business case for content strategy  With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.},
	language = {en},
	publisher = {New Riders},
	author = {Halvorson, Kristina and Rach, Melissa},
	month = feb,
	year = {2012},
	note = {Google-Books-ID: KIIQ3Fq9CM8C}
}

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