@article{
 title = {Mining Blogs And Forums To Understand the Use of Social Media in Customer Co-creation},
 type = {article},
 year = {2014},
 identifiers = {[object Object]},
 keywords = {blog mining,case study,customer co-creation,online forums,social media,text mining,user-generated content},
 websites = {http://comjnl.oxfordjournals.org/},
 id = {bc0cba9d-0b61-3dfe-af81-f8a6fb7d6bf6},
 created = {2020-02-03T14:39:57.759Z},
 accessed = {2020-02-03},
 file_attached = {true},
 profile_id = {bfdabac2-d7f2-3c5b-aa7a-06431c0ae35e},
 group_id = {ed1fa25d-c56b-3067-962d-9d08ff49394c},
 last_modified = {2020-02-03T14:40:03.332Z},
 read = {false},
 starred = {false},
 authored = {false},
 confirmed = {false},
 hidden = {false},
 folder_uuids = {af1b8628-85f8-4733-9f52-121159400517},
 private_publication = {false},
 abstract = {Social media have been used by some companies to support customer co-creation in recent years. However, few academic studies have been done to investigate the use of social media in customer co-creation. To understand the current state-of-the-art and future trends about the use of social media in customer co-creation, we conducted two studies to analyze relevant posts on blogs and social media-based online forums. This study reveals some interesting patterns, themes and future trends in this specific area. Recommendations are given to help managers engage in co-creation activities with customers.},
 bibtype = {article},
 author = {He, Wu and Yan, Gongjun},
 journal = {Article in The Computer Journal}
}

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