Substituting the End for the Whole: Why Voters Respond Primarily to the Election-Year Economy. Healy, A. & Lenz, G. S. American Journal of Political Science, 58(1):31--47, 2014. Paper doi abstract bibtex According to numerous studies, the election-year economy influences presidential election results far more than cumulative growth throughout the term. Here we describe a series of surveys and experiments that point to an intriguing explanation for this pattern that runs contrary to standard political science explanations, but one that accords with a large psychological literature. Voters, we find, actually intend to judge presidents on cumulative growth. However, since that characteristic is not readily available to them, voters inadvertently substitute election-year performance because it is more easily accessible. This “end-heuristic” explanation for voters’ election-year emphasis reflects a general tendency for people to simplify retrospective assessments by substituting conditions at the end for the whole. The end-heuristic explanation also suggests a remedy, a way to align voters’ actions with their intentions. Providing people with the attribute they are seeking—cumulative growth—eliminates the election-year emphasis.
@article{ healy_substituting_2014-1,
title = {Substituting the {End} for the {Whole}: {Why} {Voters} {Respond} {Primarily} to the {Election}-{Year} {Economy}},
volume = {58},
copyright = {©2013, Midwest Political Science Association},
issn = {1540-5907},
shorttitle = {Substituting the {End} for the {Whole}},
url = {http://onlinelibrary.wiley.com/doi/10.1111/ajps.12053/abstract},
doi = {10.1111/ajps.12053},
abstract = {According to numerous studies, the election-year economy influences presidential election results far more than cumulative growth throughout the term. Here we describe a series of surveys and experiments that point to an intriguing explanation for this pattern that runs contrary to standard political science explanations, but one that accords with a large psychological literature. Voters, we find, actually intend to judge presidents on cumulative growth. However, since that characteristic is not readily available to them, voters inadvertently substitute election-year performance because it is more easily accessible. This “end-heuristic” explanation for voters’ election-year emphasis reflects a general tendency for people to simplify retrospective assessments by substituting conditions at the end for the whole. The end-heuristic explanation also suggests a remedy, a way to align voters’ actions with their intentions. Providing people with the attribute they are seeking—cumulative growth—eliminates the election-year emphasis.},
language = {en},
number = {1},
urldate = {2014-01-06TZ},
journal = {American Journal of Political Science},
author = {Healy, Andrew and Lenz, Gabriel S.},
year = {2014},
pages = {31--47}
}
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