Conceptually meaningful metrics: Inferring optimal challenge and mindset from gameplay. Heeter, C., Lee, Y., Medler, B., & Magerko, B. In Game analytics: Maximizing the value of player data, pages 731–762. Springer London London, 2013.
bibtex   
@incollection{heeter2013conceptually,
  title={Conceptually meaningful metrics: Inferring optimal challenge and mindset from gameplay},
  author={Heeter, Carrie and Lee, Yu-Hao and Medler, Ben and Magerko, Brian},
  booktitle={Game analytics: Maximizing the value of player data},
  pages={731--762},
  year={2013},
  publisher={Springer London London}
}

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