Back to basics:exploring the business idea. Heijden, K. v. d. Strategy & Leadership, 29(3):13--18, June, 2001. Paper doi bibtex @article{heijden_back_2001,
title = {Back to basics:exploring the business idea},
volume = {29},
issn = {1087-8572},
shorttitle = {Back to basics},
url = {http://www.emeraldinsight.com/doi/abs/10.1108/10878570110396103},
doi = {10.1108/10878570110396103},
number = {3},
urldate = {2018-01-02TZ},
journal = {Strategy \& Leadership},
author = {Heijden, Kees van der},
month = jun,
year = {2001},
pages = {13--18}
}
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