Back to basics:exploring the business idea. Heijden, K. v. d. Strategy & Leadership, 29(3):13--18, June, 2001.
Back to basics:exploring the business idea [link]Paper  doi  bibtex   
@article{heijden_back_2001,
	title = {Back to basics:exploring the business idea},
	volume = {29},
	issn = {1087-8572},
	shorttitle = {Back to basics},
	url = {http://www.emeraldinsight.com/doi/abs/10.1108/10878570110396103},
	doi = {10.1108/10878570110396103},
	number = {3},
	urldate = {2018-01-02TZ},
	journal = {Strategy \& Leadership},
	author = {Heijden, Kees van der},
	month = jun,
	year = {2001},
	pages = {13--18}
}
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