Who Reads Corporate Tweets? Network Analysis of Follower Communities. Helms, R. & Werder, K. In 19th Americas Conference on Information Systems, AMCIS 2013, Chicago, Illinois, USA, August 15-17, 2013, 2013. Association for Information Systems.
Who Reads Corporate Tweets? Network Analysis of Follower Communities [link]Paper  bibtex   
@inproceedings{Helms.2013,
 author = {Helms, Remko and Werder, Karl},
 title = {Who Reads Corporate Tweets? Network Analysis of Follower Communities},
 url = {http://aisel.aisnet.org/amcis2013/VirtualCommunities/GeneralPresentations/8},
 publisher = {{Association for Information Systems}},
 booktitle = {19th Americas Conference on Information Systems, AMCIS 2013, Chicago,  Illinois, USA, August 15-17, 2013},
 year = {2013}
}

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