Association-Based and Rule-Based Generalization in the Acquisition of Attitudes. Högden, F., Stahl, C., & Unkelbach, C. .
abstract   bibtex   
Generalization has largely been overlooked as a domain to investigate attitude acquisition via Evaluative Conditioning (EC). The way learned evaluative responses generalize may be highly informative for processes underlying EC: We thus investigated whether and when generalization of EC is based on associations or on abstract rules in four experiments. Experiments 1-3 showed that participants who abstracted a rule during the learning phase used that rule for category judgments of novel stimuli. However, evaluative ratings of the same stimuli were unaffected by the learned rule. Instead they were apparently based on unqualified associations with learned stimuli. Experiment 4 showed that this association-based pattern of generalization is not specific to the domain of evaluative learning, but depends on the applicability of the learned rule to the judgment task at hand. Whether two qualitatively distinct learning processes underlie the observed dissociation of rule- versus association-based generalization requires further investigation.
@unpublished{hogden_association-based_nodate,
  title = {Association-Based and Rule-Based Generalization in the Acquisition of Attitudes},
  abstract = {Generalization has largely been overlooked as a domain to investigate attitude acquisition via Evaluative Conditioning (EC). The way learned evaluative responses generalize may be highly informative for processes underlying EC: We thus investigated whether and when generalization of EC is based on associations or on abstract rules in four experiments. Experiments 1-3 showed that participants who abstracted a rule during the learning phase used that rule for category judgments of novel stimuli. However, evaluative ratings of the same stimuli were unaffected by the learned rule. Instead they were apparently based on unqualified associations with learned stimuli. Experiment 4 showed that this association-based pattern of generalization is not specific to the domain of evaluative learning, but depends on the applicability of the learned rule to the judgment task at hand. Whether two qualitatively distinct learning processes underlie the observed dissociation of rule- versus association-based generalization requires further investigation.},
  language = {en},
  author = {H{\"o}gden, Fabia and Stahl, Christoph and Unkelbach, Christian},
  file = {G\:\\_lokal\\Zotero\\storage\\HFVUQEAP\\Högden et al. - Association-based and rule-based generalization in.pdf}
}
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