{"_id":"qoJEjBWQrMmzaAPRo","bibbaseid":"hong-gmez-rao-tradepromotiondecisionsunderdemanduncertaintyamarketexperimentapproach-2013","author_short":["Hong, Y.","Gómez, M. I","Rao, V. R"],"bibdata":{"bibtype":"article","type":"article","title":"Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach","author":[{"propositions":[],"lastnames":["Hong"],"firstnames":["Yuan"],"suffixes":[]},{"propositions":[],"lastnames":["Gómez"],"firstnames":["Miguel","I"],"suffixes":[]},{"propositions":[],"lastnames":["Rao"],"firstnames":["Vithala","R"],"suffixes":[]}],"journal":"Management science: journal of the Institute for operations research and the management sciences","volume":"59","number":"7","pages":"1719–1724","year":"2013","publisher":"Institute of Management Sciences","bibtex":"@article{hong2013trade,\n title={Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach},\n author={Hong, Yuan and G{\\'o}mez, Miguel I and Rao, Vithala R},\n journal={Management science: journal of the Institute for operations research and the management sciences},\n volume={59},\n number={7},\n pages={1719--1724},\n year={2013},\n publisher={Institute of Management Sciences}\n}\n\n","author_short":["Hong, Y.","Gómez, M. I","Rao, V. R"],"key":"hong2013trade","id":"hong2013trade","bibbaseid":"hong-gmez-rao-tradepromotiondecisionsunderdemanduncertaintyamarketexperimentapproach-2013","role":"author","urls":{},"metadata":{"authorlinks":{}}},"bibtype":"article","biburl":"https://bibbase.org/network/files/AZZFhoPX7hcGxLirB","dataSources":["73afNFmwnz7Yz79vp","42v6xgbSHp7z6jqsm","nM4QfAAbndvPvhciB"],"keywords":[],"search_terms":["trade","promotion","decisions","under","demand","uncertainty","market","experiment","approach","hong","gómez","rao"],"title":"Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach","year":2013}