Decision Analysis: Applied Decision Theory. Howard, R. A. In Proceedings of the Fourth International Conference on Operational Research, pages 55-71, New York, 1966. Wiley-Interscience.
bibtex   
@InProceedings{howard1966,
  Title                    = {Decision Analysis: Applied Decision Theory},
  Author                   = {Howard, R. A.},
  Booktitle                = {Proceedings of the Fourth International Conference on Operational Research},
  Year                     = {1966},

  Address                  = {New York},
  Pages                    = {55-71},
  Publisher                = {Wiley-Interscience}
}

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