Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis. Huber, J., Payne, J. W., & Puto, C. Journal of Consumer Research, 9(1):90–98, June, 1982.
Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis [link]Paper  doi  abstract   bibtex   
Abstract. An asymmetrically dominated alternative is dominated by one item in the set but not by another. Adding such an alternative to a choice set can increa
@article{huber_adding_1982,
	title = {Adding {Asymmetrically} {Dominated} {Alternatives}: {Violations} of {Regularity} and the {Similarity} {Hypothesis}},
	volume = {9},
	issn = {0093-5301},
	shorttitle = {Adding {Asymmetrically} {Dominated} {Alternatives}},
	url = {https://academic.oup.com/jcr/article/9/1/90/1839380},
	doi = {10.1086/208899},
	abstract = {Abstract.  An asymmetrically dominated alternative is dominated by one item in the set but not by another. Adding such an alternative to a choice set can increa},
	language = {en},
	number = {1},
	urldate = {2018-11-29},
	journal = {Journal of Consumer Research},
	author = {Huber, Joel and Payne, John W. and Puto, Christopher},
	month = jun,
	year = {1982},
	pages = {90--98},
}

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