A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage. Hughes, D. J., Rowe, M., Batey, M., & Lee, A. Computers in Human Behavior, 28(2):561–569, March, 2012.
A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage [link]Paper  doi  abstract   bibtex   
Social networking sites (SNS) are quickly becoming one of the most popular tools for social interaction and information exchange. Previous research has shown a relationship between users’ personality and SNS use. Using a general population sample (N=300), this study furthers such investigations by examining the personality correlates (Neuroticism, Extraversion, Openness-to-Experience, Agreeableness, Conscientiousness, Sociability and Need-for-Cognition) of social and informational use of the two largest SNS: Facebook and Twitter. Age and Gender were also examined. Results showed that personality was related to online socialising and information seeking/exchange, though not as influential as some previous research has suggested. In addition, a preference for Facebook or Twitter was associated with differences in personality. The results reveal differential relationships between personality and Facebook and Twitter usage.
@article{hughes_tale_2012,
	title = {A tale of two sites: {Twitter} vs. {Facebook} and the personality predictors of social media usage},
	volume = {28},
	issn = {0747-5632},
	shorttitle = {A tale of two sites},
	url = {http://www.sciencedirect.com/science/article/pii/S0747563211002457},
	doi = {10.1016/j.chb.2011.11.001},
	abstract = {Social networking sites (SNS) are quickly becoming one of the most popular tools for social interaction and information exchange. Previous research has shown a relationship between users’ personality and SNS use. Using a general population sample (N=300), this study furthers such investigations by examining the personality correlates (Neuroticism, Extraversion, Openness-to-Experience, Agreeableness, Conscientiousness, Sociability and Need-for-Cognition) of social and informational use of the two largest SNS: Facebook and Twitter. Age and Gender were also examined. Results showed that personality was related to online socialising and information seeking/exchange, though not as influential as some previous research has suggested. In addition, a preference for Facebook or Twitter was associated with differences in personality. The results reveal differential relationships between personality and Facebook and Twitter usage.},
	number = {2},
	urldate = {2018-04-08TZ},
	journal = {Computers in Human Behavior},
	author = {Hughes, David John and Rowe, Moss and Batey, Mark and Lee, Andrew},
	month = mar,
	year = {2012},
	keywords = {Facebook, Need for cognition, Personality, Sociability, Social network sites, Twitter},
	pages = {561--569}
}

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