The moderating roles of gender and age in tablet computer adoption.

The moderating roles of gender and age in tablet computer adoption. Hur, W., Kim, H., & Kim, W. Cyberpsychology, behavior and social networking, 17(1):33–9, 2014.

Paper doi abstract bibtex

Abstract This study aims to examine the relationship between perceived usefulness, ease of use, and enjoyment and attitude toward tablet computers, and between social influence and use intentions for such devices, as moderated by gender and age. Results from a partial least squares analysis using a sample of 482 consumers in South Korea showed that perceived usefulness and enjoyment have a positive effect on attitude toward tablets, while social influence and attitude toward tablet computers have a positive influence on intention to use tablets. Furthermore, gender and age moderated the relationship between perceived ease of use and attitude toward tablets.

@article{hur_moderating_2014,
	title = {The moderating roles of gender and age in tablet computer adoption.},
	volume = {17},
	issn = {2152-2723},
	url = {http://www.scopus.com/inward/record.url?eid=2-s2.0-84892739724&partnerID=tZOtx3y1},
	doi = {10.1089/cyber.2012.0435},
	abstract = {Abstract This study aims to examine the relationship between perceived usefulness, ease of use, and enjoyment and attitude toward tablet computers, and between social influence and use intentions for such devices, as moderated by gender and age. Results from a partial least squares analysis using a sample of 482 consumers in South Korea showed that perceived usefulness and enjoyment have a positive effect on attitude toward tablets, while social influence and attitude toward tablet computers have a positive influence on intention to use tablets. Furthermore, gender and age moderated the relationship between perceived ease of use and attitude toward tablets.},
	number = {1},
	journal = {Cyberpsychology, behavior and social networking},
	author = {Hur, Won-Moo and Kim, Hanna and Kim, Wan-Min},
	year = {2014},
	pmid = {23962126},
	pages = {33--9}
}

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