Understanding Big Data: Analytics for Enterprise Class Hadoop and Streaming Data. IBM, Zikopoulos, P., & Eaton, C. McGraw-Hill Osborne Media, 1st edition, 2011.
bibtex   
@book{ibm_understanding_2011,
	edition = {1st},
	title = {Understanding {Big} {Data}: {Analytics} for {Enterprise} {Class} {Hadoop} and {Streaming} {Data}},
	isbn = {0-07-179053-5 978-0-07-179053-6},
	publisher = {McGraw-Hill Osborne Media},
	author = {{IBM} and Zikopoulos, Paul and Eaton, Chris},
	year = {2011},
}

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