@article{jain_digital_2015,
	title = {Digital {Marketing} {Optimization}},
	journal = {Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace},
	author = {Jain, Neha and Ahuja, Vandana and Medury, Yajulu},
	year = {2015},
	keywords = {Business/Business Marketing},
	pages = {162}
}

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