Let's Get Real: How to Evaluate Online Success. Jane Finnis, Sebastian Chan, & Rachel Clements Technical Report Culture24, September, 2011.
bibtex   
@techreport{jane_finnis_lets_2011,
	title = {Let's {Get} {Real}: {How} to {Evaluate} {Online} {Success}},
	institution = {Culture24},
	author = {{Jane Finnis} and {Sebastian Chan} and {Rachel Clements}},
	month = sep,
	year = {2011},
}

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