The Mainstreaming of Augmented Reality: A Brief History. Javornik, A. Harvard Business Review, October, 2016.
The Mainstreaming of Augmented Reality: A Brief History [link]Paper  abstract   bibtex   
Cars, cosmetics, and cultural institutions have all played a role.
@article{javornik_mainstreaming_2016,
	title = {The {Mainstreaming} of {Augmented} {Reality}: {A} {Brief} {History}},
	issn = {0017-8012},
	url = {https://hbr.org/2016/10/the-mainstreaming-of-augmented-reality-a-brief-history},
	abstract = {Cars, cosmetics, and cultural institutions have all played a role.},
	urldate = {2019-01-18},
	journal = {Harvard Business Review},
	author = {Javornik, Ana},
	month = oct,
	year = {2016},
	keywords = {Economics/Inno\_VR},
}

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