A Demographic Profile Of the Closed-Caption Television Audience. Jensema, C. American Annals of the Deaf, 132(5b):389-392, Gallaudet University Press, 1987.
A Demographic Profile Of the Closed-Caption Television Audience [pdf]Paper  A Demographic Profile Of the Closed-Caption Television Audience [link]Website  abstract   bibtex   
Data were collected from purchasers of the first generation TeleCaption closed caption television decoder. Between early 1980 and the middle of 1985 100,000 decoders were sold. This included 82,000 adapters and 18,000 integrated receivers. Each decoder contained an owner identification card and a total of 28,415 cards were returned.

An average of 4.1 viewers reportedly used each decoder, a total audience of approximately 410,000 people. Although most decoders were used in private homes, those in institutional settings had a much larger number of viewers (32.5 vs. 2.9). Slightly less than 60 percent of the audience was hearing impaired. The viewers were relatively young and the population of older hearing impaired viewers was under-represented. Movies and news were listed as the preferred program types. California and New York ranked highest on total number of sales but Iowa and Nebraska ranked highest in per capita sales.


Downloads: 0