@article{jerath_consumer_2014,
	title = {Consumer click behavior at a search engine: {The} role of keyword popularity},
	volume = {51},
	shorttitle = {Consumer click behavior at a search engine},
	url = {http://journals.ama.org/doi/abs/10.1509/jmr.13.0099},
	number = {4},
	urldate = {2016-01-12TZ},
	journal = {Journal of Marketing Research},
	author = {Jerath, Kinshuk and Ma, Liye and Park, Young-Hoon},
	year = {2014},
	note = {00022},
	pages = {480--486}
}

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