Is Web 2.0 Culture-Free or Culture-Bound? Differences between American and Korean Blogs. Jia, H., Sundar, S., Lee, J. Y., & Lee, S. In 2014 47th Hawaii International Conference on System Sciences (HICSS), pages 1735–1744, January, 2014. doi abstract bibtex On social media, are Westerners more likely to use the first-person pronoun "I" and Easterners more likely to use the collective "we"? Do users from high-context cultures use more visual expression than their counterparts in low-context cultures? These kinds of questions suggest that Web 2.0 might be culture-bound, thereby explaining the popularity of local and regional equivalents of Facebook and Twitter in Eastern countries. This paper proposes operationalizations and measurements of cultural characteristics unique to Web 2.0, which were tested through a content analysis study comparing technical and social aspects of a U.S. blogging site and a Korean counterpart. Findings reveal that, while U.S. users show greater individualism as predicted, Korean users show compensatory effects, with evidence supporting cultural-difference theories as well as the emerging phenomenon of cultural homogeneity. Theoretical and practical implications are drawn for understanding cultural diversity and the role of technological affordances in mirroring as well as shaping culturally governed communication patterns.
@inproceedings{jia_is_2014-1,
title = {Is {Web} 2.0 {Culture}-{Free} or {Culture}-{Bound}? {Differences} between {American} and {Korean} {Blogs}},
shorttitle = {Is {Web} 2.0 {Culture}-{Free} or {Culture}-{Bound}?},
doi = {10.1109/HICSS.2014.221},
abstract = {On social media, are Westerners more likely to use the first-person pronoun "I" and Easterners more likely to use the collective "we"? Do users from high-context cultures use more visual expression than their counterparts in low-context cultures? These kinds of questions suggest that Web 2.0 might be culture-bound, thereby explaining the popularity of local and regional equivalents of Facebook and Twitter in Eastern countries. This paper proposes operationalizations and measurements of cultural characteristics unique to Web 2.0, which were tested through a content analysis study comparing technical and social aspects of a U.S. blogging site and a Korean counterpart. Findings reveal that, while U.S. users show greater individualism as predicted, Korean users show compensatory effects, with evidence supporting cultural-difference theories as well as the emerging phenomenon of cultural homogeneity. Theoretical and practical implications are drawn for understanding cultural diversity and the role of technological affordances in mirroring as well as shaping culturally governed communication patterns.},
booktitle = {2014 47th {Hawaii} {International} {Conference} on {System} {Sciences} ({HICSS})},
author = {Jia, Haiyan and Sundar, S.S. and Lee, Ji Young and Lee, Seoyeon},
month = jan,
year = {2014},
keywords = {American blogs, Blogs, Communities, Context, Cultural differences, Culture, Eastern countries, Encoding, Facebook, Global communication, Internet, Korean blogging site, Twitter, U.S. blogging site, Web 2.0, Western countries, blogging, compensatory effects, content analysis, cultural aspects, cultural characteristics measurements, cultural characteristics operationalizations, cultural diversity, cultural homogeneity, cultural-difference theories, culturally governed communication pattern mirroring, culturally governed communication pattern shaping, culture-bound Web 2.0, culture-free Web 2.0, high-context cultures, low-context cultures, social aspects, social media, social networking (online), technical aspects, technological affordances, visual expression},
pages = {1735--1744},
}
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