Effects of Interactivity on Website Involvement and Purchase Intention. Jiang, Z., Chan, J. C. F., Tan, B. C. Y., & Chua, W. S. J. AIS, 2010.
Effects of Interactivity on Website Involvement and Purchase Intention. [link]Link  Effects of Interactivity on Website Involvement and Purchase Intention. [link]Paper  bibtex   
@article{journals/jais/JiangCTC10,
  added-at = {2016-01-20T00:00:00.000+0100},
  author = {Jiang, Zhenhui and Chan, Jason C. F. and Tan, Bernard C. Y. and Chua, Wei Siong},
  biburl = {http://www.bibsonomy.org/bibtex/21de17e3eee684a1a77b8a7a875753e6e/dblp},
  ee = {http://aisel.aisnet.org/jais/vol11/iss1/1},
  interhash = {b9fb83d4ae141879b1585cf9fdc8da8c},
  intrahash = {1de17e3eee684a1a77b8a7a875753e6e},
  journal = {J. AIS},
  keywords = {dblp},
  number = 1,
  timestamp = {2016-01-21T11:35:12.000+0100},
  title = {Effects of Interactivity on Website Involvement and Purchase Intention.},
  url = {http://dblp.uni-trier.de/db/journals/jais/jais11.html#JiangCTC10},
  volume = 11,
  year = 2010
}
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