How Artificial Intelligence and Big Data Created Rocket Fuel: A Case Study. John, G. In Cao, L., Zhang, C., Joachims, T., Webb, G. I., Margineantu, D. D., & Williams, G., editors, KDD, pages 1629, 2015. ACM.
How Artificial Intelligence and Big Data Created Rocket Fuel: A Case Study. [link]Link  How Artificial Intelligence and Big Data Created Rocket Fuel: A Case Study. [link]Paper  bibtex   
@inproceedings{ conf/kdd/John15,
  added-at = {2015-08-10T00:00:00.000+0200},
  author = {John, George},
  biburl = {http://www.bibsonomy.org/bibtex/2f0b7b0d17170d225b22c4f02e9435f44/dblp},
  booktitle = {KDD},
  crossref = {conf/kdd/2015},
  editor = {Cao, Longbing and Zhang, Chengqi and Joachims, Thorsten and Webb, Geoffrey I. and Margineantu, Dragos D. and Williams, Graham},
  ee = {http://doi.acm.org/10.1145/2783258.2790458},
  interhash = {90646bd6a98263153cd42ed43b0a55dc},
  intrahash = {f0b7b0d17170d225b22c4f02e9435f44},
  isbn = {978-1-4503-3664-2},
  keywords = {dblp},
  pages = {1629},
  publisher = {ACM},
  title = {How Artificial Intelligence and Big Data Created Rocket Fuel: A Case Study.},
  url = {http://dblp.uni-trier.de/db/conf/kdd/kdd2015.html#John15},
  year = {2015}
}

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