Designing with the mind in mind: simple guide to understanding user interface design rules. Johnson, J. Morgan Kaufmann Publishers/Elsevier, Amsterdam ; Boston, 2010.
bibtex   
@book{johnson_designing_2010,
	address = {Amsterdam ; Boston},
	title = {Designing with the mind in mind: simple guide to understanding user interface design rules},
	isbn = {978-0-12-375030-3},
	shorttitle = {Designing with the mind in mind},
	publisher = {Morgan Kaufmann Publishers/Elsevier},
	author = {Johnson, Jeff},
	year = {2010},
	keywords = {Graphical user interfaces (Computer systems)}
}
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