@article{jomnonkwao2015factors,
  title={Factors influencing customer loyalty to educational tour buses and measurement invariance across urban and rural zones},
  author={Jomnonkwao, Sajjakaj and Ratanavaraha, Vatanavongs and Khampirat, Buratin and Meeyai, Sutthipong and Watthanaklang, Duangdao},
  journal={Transportmetrica A: Transport Science},
  volume={11},
  number={8},
  pages={659--685},
  year={2015},
  publisher={Taylor \& Francis}
}

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