The selection of prior distributions by formal rules. Kass, R. E & Wasserman, L. Journal of the American Statistical Association, 91(435):1343–1370, Taylor \ and Francis, 1996.
bibtex   
@article{kass1996selection,
author = {Kass, Robert E and Wasserman, Larry},
journal = {Journal of the American Statistical Association},
number = {435},
pages = {1343--1370},
publisher = {Taylor \ and Francis},
title = {{The selection of prior distributions by formal rules}},
volume = {91},
year = {1996}
}

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