Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity. Kaushik, A. Sybex, 1 edition, October, 2009.
bibtex   
@book{kaushik_web_2009,
	edition = {1},
	title = {Web {Analytics} 2.0: {The} {Art} of {Online} {Accountability} and {Science} of {Customer} {Centricity}},
	isbn = {0470529393},
	shorttitle = {Web {Analytics} 2.0},
	publisher = {Sybex},
	author = {Kaushik, Avinash},
	month = oct,
	year = {2009}
}

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