@article{journals/mktsci/KhanLS09,
  added-at = {2024-10-06T00:00:00.000+0200},
  author = {Khan, Romana and Lewis, Michael and Singh, Vishal},
  biburl = {https://www.bibsonomy.org/bibtex/2eafaad1247cb222af5bbeb1e0e25f513/dblp},
  ee = {https://doi.org/10.1287/mksc.1090.0497},
  interhash = {ced7f7367138265cad48c236fe6cf82a},
  intrahash = {eafaad1247cb222af5bbeb1e0e25f513},
  journal = {Mark. Sci.},
  keywords = {dblp},
  number = 6,
  pages = {1063-1079},
  timestamp = {2024-10-07T08:01:43.000+0200},
  title = {Dynamic Customer Management and the Value of One-to-One Marketing.},
  url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci28.html#KhanLS09},
  volume = 28,
  year = 2009
}

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