@patent{khopkar_monitoring_2014,
	title = {Monitoring landing page experiments},
	url = {http://www.google.com/patents/US8682712},
	abstract = {Methods, systems, and apparatus, including computer program products for monitoring an experiment relating to the conversion rates of landing page variants to test landing page designs. One method includes computing respective conversion rates for each of a plurality of corresponding landing page variants, based on the number of times a conversion page is reached from the corresponding landing page variant, and based on the number of times the corresponding landing page variant is reached from one or more advertisements; and computing a confidence interval for each conversion rate. A user monitoring the experiment can be notified if winning or losing variants emerge. A time to completion of the experiment can be estimated. Presentation to browsing users of winning variants can be favored, and losing variants can be disfavored, during the experiment as they emerge.},
	nationality = {United States},
	assignee = {Google Inc.},
	number = {US8682712 B2},
	urldate = {2015-11-25TZ},
	author = {Khopkar, Chirag and Vasilik, Kenneth Eric and Lin, Zhen and Bardin, Ariel and Nelson, Dorothy Ann},
	month = mar,
	year = {2014},
	note = {00000 
U.S. Classification 705/14.25; International Classification G06Q30/00; Cooperative Classification H04L67/22, G06Q30/02}
}

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