The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up. Kolowich, L. 00000
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up [link]Paper  abstract   bibtex   
Read the fascinating story of how De Beers and their ad agency N.W. Ayer convinced America that diamonds were valuable.
@misc{kolowich_engagement_nodate,
	title = {The {Engagement} {Ring} {Story}: {How} {De} {Beers} {Created} a {Multi}-{Billion} {Dollar} {Industry} {From} the {Ground} {Up}},
	shorttitle = {The {Engagement} {Ring} {Story}},
	url = {http://blog.hubspot.com/marketing/diamond-de-beers-marketing-campaign},
	abstract = {Read the fascinating story of how De Beers and their ad agency N.W. Ayer convinced America that diamonds were valuable.},
	urldate = {2016-03-31TZ},
	author = {Kolowich, Lindsay},
	note = {00000}
}
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