The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up. Kolowich, L. 00000Paper abstract bibtex Read the fascinating story of how De Beers and their ad agency N.W. Ayer convinced America that diamonds were valuable.
@misc{kolowich_engagement_nodate,
title = {The {Engagement} {Ring} {Story}: {How} {De} {Beers} {Created} a {Multi}-{Billion} {Dollar} {Industry} {From} the {Ground} {Up}},
shorttitle = {The {Engagement} {Ring} {Story}},
url = {http://blog.hubspot.com/marketing/diamond-de-beers-marketing-campaign},
abstract = {Read the fascinating story of how De Beers and their ad agency N.W. Ayer convinced America that diamonds were valuable.},
urldate = {2016-03-31TZ},
author = {Kolowich, Lindsay},
note = {00000}
}
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