Intention to vaccinate children for COVID-19: A segmentation analysis among Medicaid parents in Florida. Kreuter, M. W., Garg, R., Marsh, A., Thompson, T., Caburnay, C., Teshome, E., Kulkarni, S., Tanpattana, T., Wolff, J., & McQueen, A. Preventive Medicine, 156:106959, March, 2022. ![Intention to vaccinate children for COVID-19: A segmentation analysis among Medicaid parents in Florida [link]](https://bibbase.org/img/filetypes/link.svg "link")
Paper doi abstract bibtex COVID-19 vaccines have been granted emergency use authorization for children ages 5 years and older. To understand how racially and ethnically diverse parents of young children enrolled in Medicaid feel about a prospective COVID-19 vaccine for their children, we administered an online survey that included both close-ended and open-ended items to a statewide sample in Florida (n = 1951). We used quantitative responses to conduct a statistical audience segmentation analysis that identified five distinct sub-groups that varied widely in the likelihood that they would get a COVID-19 vaccine for their child. Qualitative responses were used to illustrate differences between the groups. The youngest Black and White mothers were least likely to vaccinate their child (24%), followed by Black and White mothers in their early 30s (36%), younger Hispanic and mixed-race or other race parents (45%), older mothers (48%) and older fathers (71%). Unique challenges to building vaccine confidence emerged for each group. The youngest Black and White mothers were more likely to report their lives being worse during the COVID-19 pandemic, were far more negative and less positive about a COVID-19 vaccine, and were more concerned about paying bills than preventing COVID-19. Younger Hispanic and mixed-race parents were less negative, but more likely to use emotional language (e.g., scared, nervous, worried) talking about a COVID-19 vaccine, and more likely to report that protecting their child's health was their top concern. Recommendations are made for applying the insights gained in outreach and education efforts.
@article{kreuter_intention_2022,
title = {Intention to vaccinate children for {COVID}-19: {A} segmentation analysis among {Medicaid} parents in {Florida}},
volume = {156},
issn = {0091-7435},
shorttitle = {Intention to vaccinate children for {COVID}-19},
url = {https://www.sciencedirect.com/science/article/pii/S009174352200007X},
doi = {10.1016/j.ypmed.2022.106959},
abstract = {COVID-19 vaccines have been granted emergency use authorization for children ages 5 years and older. To understand how racially and ethnically diverse parents of young children enrolled in Medicaid feel about a prospective COVID-19 vaccine for their children, we administered an online survey that included both close-ended and open-ended items to a statewide sample in Florida (n = 1951). We used quantitative responses to conduct a statistical audience segmentation analysis that identified five distinct sub-groups that varied widely in the likelihood that they would get a COVID-19 vaccine for their child. Qualitative responses were used to illustrate differences between the groups. The youngest Black and White mothers were least likely to vaccinate their child (24\%), followed by Black and White mothers in their early 30s (36\%), younger Hispanic and mixed-race or other race parents (45\%), older mothers (48\%) and older fathers (71\%). Unique challenges to building vaccine confidence emerged for each group. The youngest Black and White mothers were more likely to report their lives being worse during the COVID-19 pandemic, were far more negative and less positive about a COVID-19 vaccine, and were more concerned about paying bills than preventing COVID-19. Younger Hispanic and mixed-race parents were less negative, but more likely to use emotional language (e.g., scared, nervous, worried) talking about a COVID-19 vaccine, and more likely to report that protecting their child's health was their top concern. Recommendations are made for applying the insights gained in outreach and education efforts.},
language = {en},
urldate = {2022-02-27},
journal = {Preventive Medicine},
author = {Kreuter, Matthew W. and Garg, Rachel and Marsh, Alexis and Thompson, Tess and Caburnay, Charlene and Teshome, Enguday and Kulkarni, Saneel and Tanpattana, Thidaporn and Wolff, Jennifer and McQueen, Amy},
month = mar,
year = {2022},
keywords = {COVID-19, Children, Health communication, Medicaid, Vaccination},
pages = {106959},
}
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To understand how racially and ethnically diverse parents of young children enrolled in Medicaid feel about a prospective COVID-19 vaccine for their children, we administered an online survey that included both close-ended and open-ended items to a statewide sample in Florida (n = 1951). We used quantitative responses to conduct a statistical audience segmentation analysis that identified five distinct sub-groups that varied widely in the likelihood that they would get a COVID-19 vaccine for their child. Qualitative responses were used to illustrate differences between the groups. The youngest Black and White mothers were least likely to vaccinate their child (24%), followed by Black and White mothers in their early 30s (36%), younger Hispanic and mixed-race or other race parents (45%), older mothers (48%) and older fathers (71%). Unique challenges to building vaccine confidence emerged for each group. 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