Social Genome: Putting Big Data to Work for Population Informatics. Kum, H., Krishnamurthy, A., Machanavajjhala, A., & Ahalt, S. C. IEEE Computer, 47(1):56–63, 2014.
Social Genome: Putting Big Data to Work for Population Informatics [link]Paper  bibtex   
@article{kum14:ieeecomputer,
  author    = {Hye{-}Chung Kum and
               Ashok Krishnamurthy and
               Ashwin Machanavajjhala and
               Stanley C. Ahalt},
  title     = {Social Genome: Putting Big Data to Work for Population Informatics},
  journal   = {{IEEE} Computer},
  volume    = {47},
  number    = {1},
  pages     = {56--63},
  year      = {2014},
  url       = {http://doi.ieeecomputersociety.org/10.1109/MC.2013.405},
}

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