@article{kumar_sustainability_2014,
	title = {Sustainability and branding: {An} integrated perspective},
	volume = {43},
	issn = {00198501},
	shorttitle = {Sustainability and branding},
	url = {http://linkinghub.elsevier.com/retrieve/pii/S0019850113001260},
	doi = {10.1016/j.indmarman.2013.06.008},
	language = {en},
	number = {1},
	urldate = {2016-08-22},
	journal = {Industrial Marketing Management},
	author = {Kumar, V. and Christodoulopoulou, Angeliki},
	month = jan,
	year = {2014},
	note = {00019},
	pages = {6--15},
}

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