@ARTICLE{Kumar202251,
author={Kumar, N. and Singh, V.},
title={Shopping with Voice Assistant: Understanding Consumer Intention and the Mediating Role of Trust},
journal={Indian Journal of Marketing},
year={2022},
volume={52},
number={8},
pages={51-65},
doi={10.17010/ijom/2022/v52/i8/171224},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85136122532&doi=10.17010%2fijom%2f2022%2fv52%2fi8%2f171224&partnerID=40&md5=8ab9e93ffc527aa83206a990954b40e4},
publisher={Associated Management Consultants Pvt. Ltd.},
issn={09738703},
abbrev_source_title={Ind. J. Mark.},
}

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