Expertise, trust, and communication about food biotechnology. Lang, J., T., O'Neill, K., M., & Hallman, W., K. AgBioForum, 6(4):185-190, 2003.
abstract   bibtex   
Experts typically presume to speak with authority about complex concerns, such as agricultural biotechnology. Research indi- cates, however, that the effectiveness of risk communication depends on perceptions about the trustworthiness of the institu- tions and experts providing information. This exploratory study investigates how experts from a range of food-associated pro- fessions and institutions perceive their own roles in communi- cating about biotechnology. Most of the respondents rated scientists and other experts as most likely to tell the truth about biotechnology, but many felt that members of the public were most influenced by the mass media and by critics of biotechnol- ogy.
@article{
 title = {Expertise, trust, and communication about food biotechnology},
 type = {article},
 year = {2003},
 keywords = {food biotechnology,public perception},
 pages = {185-190},
 volume = {6},
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 last_modified = {2012-01-05T13:14:30.000Z},
 tags = {GMO Public perception},
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 source_type = {Journal Article},
 abstract = {Experts typically presume to speak with authority about complex concerns,  such  as  agricultural  biotechnology. Research indi- cates,  however,  that  the  effectiveness  of  risk  communication depends on perceptions about the trustworthiness of the institu- tions and experts providing information. This exploratory study investigates how experts from a range of food-associated pro- fessions and institutions perceive their own roles in communi- cating  about  biotechnology.  Most  of  the  respondents  rated scientists and other experts as most likely to tell the truth about biotechnology,  but  many  felt  that  members  of  the  public  were most influenced by the mass media and by critics of biotechnol- ogy.},
 bibtype = {article},
 author = {Lang, John T and O'Neill, Karen M and Hallman, William K},
 journal = {AgBioForum},
 number = {4}
}

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