Information Systems in the Living Room: A Case Study of Personalized Interactive TV Design. Lekakos, G., Chorianopoulos, K., & Spinellis, D. In ECIS 2001, pages 319–329, 2001. Paper Paper abstract bibtex The birth of the World Wide Web (WWW) in 1993, particularly its graphical user interface, offered marketers opportunities that were previously unimaginable. The WWW allows advanced marketing activities and more particularly interactive marketing, as the user is actively involved in responding to the vendor's promotion campaign. Interactive TV, also referred to as iTV, combines the appeal and mass audience of traditional TV with the interactive features such as those currently available on the Web. Although personalisation is a practice used widely on the Internet by many sites, applying personalisation techniques over interactive television presents a number of difficulties. In this paper we focus on the design and testing process of the User Interface (UI) for the Interactive & Personalized Advertisement TV viewer. We argue that there are a lot of challenges involved in the designing of interactive TV applications. These are related with the differences of the medium from the traditional PC based Information Systems in terms of input and output devices, viewing environment, number of users and low level of expertise in PC usage.
@InProceedings{Lekakos_2001a,
author = {Lekakos, George and Chorianopoulos, Konstantinos and Spinellis, Diomidis},
title = {{Information Systems in the Living Room: A Case Study of Personalized Interactive TV Design}},
booktitle = {ECIS 2001},
year = {2001},
pages = {319--329},
abstract = {The birth of the World Wide Web (WWW) in 1993, particularly its graphical user interface, offered marketers
opportunities that were previously unimaginable. The WWW allows advanced marketing activities and more particularly interactive
marketing, as the user is actively involved in responding to the vendor's promotion campaign. Interactive TV, also referred to
as iTV, combines the appeal and mass audience of traditional TV with the interactive features such as those currently available
on the Web. Although personalisation is a practice used widely on the Internet by many sites, applying personalisation
techniques over interactive television presents a number of difficulties. In this paper we focus on the design and testing
process of the User Interface (UI) for the Interactive {\&} Personalized Advertisement TV viewer. We argue that there are a lot
of challenges involved in the designing of interactive TV applications. These are related with the differences of the medium
from the traditional PC based Information Systems in terms of input and output devices, viewing environment, number of users
and low level of expertise in PC usage.},
url_Paper={Lekakos_2001a.pdf},
keywords = {advertising,entertainment,human-computer interaction,interactive TV,personalization,usability,user
modelling},
mendeley-tags = {entertainment,human-computer interaction,user modelling},
url = {http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1067{\&}context=ecis2001},
}
Downloads: 0
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