World as laboratory: experiments with mice, mazes, and men. Lemov, R. Hill and Wand, a division of Farrar, Straus and Giroux, New York (N.Y.), 2005. 1abstract bibtex Deeply researched, World as Laboratory tells a secret history that’s not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of “spin” practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the twentieth century left their laboratories to become our day-to-day reality.
@book{lemov_world_2005,
address = {New York (N.Y.)},
title = {World as laboratory: experiments with mice, mazes, and men},
isbn = {978-0-8090-7464-8},
shorttitle = {World as laboratory},
abstract = {Deeply researched, World as Laboratory tells a secret history that’s not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of “spin” practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the twentieth century left their laboratories to become our day-to-day reality.},
language = {en},
publisher = {Hill and Wand, a division of Farrar, Straus and Giroux},
author = {Lemov, Rebecca},
year = {2005},
note = {1},
keywords = {Ignorance in history and philosophy of science and technology - general information, PRINTED (Fonds papier)},
}
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