Theoretical and Empirical Linkages Between Consumers' Responses to Different Branding Strategies. Levin, A. M., Davis, J. C., & Levin, I. NA - Advances in Consumer Research Volume 23, 1996. 00158![Theoretical and Empirical Linkages Between Consumers' Responses to Different Branding Strategies [link]](https://bibbase.org/img/filetypes/link.svg "link")
Paper bibtex @article{levin_theoretical_1996,
title = {Theoretical and {Empirical} {Linkages} {Between} {Consumers}' {Responses} to {Different} {Branding} {Strategies}},
url = {http://acrwebsite.org/volumes/7966/volumes/v23/NA-23},
urldate = {2016-07-17},
journal = {NA - Advances in Consumer Research Volume 23},
author = {Levin, Aron M. and Davis, J. Charlene and Levin, Irwin},
year = {1996},
note = {00158},
keywords = {⛔ No DOI found, 🔍No DOI found},
}
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