Theoretical and Empirical Linkages Between Consumers' Responses to Different Branding Strategies. Levin, A. M., Davis, J. C., & Levin, I. NA - Advances in Consumer Research Volume 23, 1996. 00158
Theoretical and Empirical Linkages Between Consumers' Responses to Different Branding Strategies [link]Paper  bibtex   
@article{levin_theoretical_1996,
	title = {Theoretical and {Empirical} {Linkages} {Between} {Consumers}' {Responses} to {Different} {Branding} {Strategies}},
	url = {http://acrwebsite.org/volumes/7966/volumes/v23/NA-23},
	urldate = {2016-07-17},
	journal = {NA - Advances in Consumer Research Volume 23},
	author = {Levin, Aron M. and Davis, J. Charlene and Levin, Irwin},
	year = {1996},
	note = {00158},
	keywords = {⛔ No DOI found, 🔍No DOI found},
}

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