@inproceedings{ dblp1886125,
  title = {Click-through Prediction for Advertising in Twitter Timeline},
  author = {Cheng Li and Yue Lu and Qiaozhu Mei and Dong Wang and Sandeep Pandey},
  author_short = {Li, C. and Lu, Y. and Mei, Q. and Wang, D. and Pandey, S.},
  bibtype = {inproceedings},
  type = {inproceedings},
  year = {2015},
  key = {dblp1886125},
  id = {dblp1886125},
  biburl = {http://www.dblp.org/rec/bibtex/conf/kdd/LiLMWP15},
  url = {http://doi.acm.org/10.1145/2783258.2788582},
  conference = {KDD},
  pages = {1959-1968},
  text = {KDD 2015:1959-1968},
  booktitle = {Proceedings of Knowledge Discovery and Data Mining (KDD)}
}

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